Online classifieds motoring website Exchange and Mart has announced that it will launch a ‘click and collect’ proposition for used cars.
Over the past 18 months, Exchange and Mart, with the backing of its owner Newsquest and in partnership with Automotive Media, has been developing the platform, which it claims will save up to 80% of the time involved in purchasing a used car.
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Ahead of the launch in ‘the coming weeks’, Exchange and Mart has offered its existing dealer customers with strong customer satisfaction scores to join the proposition for free.
The launch comes after data from the NFDA showed 10% of car buyers were more likely to purchase an unseen vehicle online if from a franchised dealer.
Thom Coupar-Evans of Exchange and Mart said: “In effect, our process ends in a ready-made ‘cash’ deal at full margin – something never done before. There are no advertising costs or set-up fees, no dealership costs and no FCA issues to worry about.”
Sal Ciullo, commercial director for Automotive Media, said: “What we’re doing is attracting customers who already have a dislike for the old style sales process and giving them everything they need to buy the dealers’ car online.
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By GlobalData“There is a major need for this today given the overwhelming research that shows our younger audience and female buyers’ dislike for the old routine.”
