Czech car maker Škoda has announced it sold 247,200 vehicles during the first three months of 2014, setting a new record in the company’s history and marking a 12.1% increase on 2013 numbers for the same period.

The figures marked a 12.1% increase on last year’s numbers and heralded record revenue levels of €2.99bn (£2.46bn), a 23.7% increase on 2012 first quarter figures.

Winfried Vahland, chief executive officer of Škoda, attributed the "excellent" start to the year to the company’s model campaign.

He said: "The best first sales quarter in our corporate history and the excellent developments in sales revenue and profit have been the result of a strong team performance and working consistently on renewing our model range."

Sales increased significantly compared to the same period in 2013, growing year-on-year by 16.5% to 80,900 in January and by 14,6% to 96,100 in March.

Winfried Krause, chief financial officer of Škoda said: "Škoda continued on the road of profitable growth during the first quarter.

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"The investments into products over the last year to renew the model range are now leading to an increase in sales revenue and operating profit."

According to Krause, the positive figures prove the company’s strength, while providing the financial basis for continuing Škoda’s model campaign.

He added: "At the same time, we remain committed to strict cost discipline."