Car search site Motors.co.uk recorded 3.5m unique visitors in January, up almost half (49.8%) compared to the same month 2014, according to digital analytics company comScore.

This compared to a slight fall in the web traffic from market leaders Autotrader.co.uk of 6.0%, to 5.5m in the same period.

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Explaining Motors.co.uk growth, Andy Coulthurst, managing director of Motors.co.uk said it came from increased use of mobile and tablet devices, continued investment in TV advertising and a commitment to growing the portfolio of sites within our network.

The majority of Motors.co.uk viewers also visited Autotrader in January, with just 38.1% of Motors.co.uk viewers not also checking Autotrader.

Autotrader still led the way with the number of unique visitors per car advertised, at 13.4, compared to 12.2 on Motors.co.uk.

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