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March 4, 2020

A frictionless dealer journey at the heart of V12 and click dealer partnership

By Asena Degirmenci

V12 Vehicle Finance has launched a partnership with Click Dealer that delivers a ‘frictionless’ used car wholesale and retail experience for independent and franchised dealers. Motor Finance speaks to Gerry Moxham and David Mercer to find out more.

The two companies have combined to create a system that provides an integrated platform to increase dealer profitability through time, cost and administrative efficiencies.

The platform will be the first in the sector to create an end-to-end used car technology proposition that covers sourced cars, wholesale stock funding and a multi-tier consumer finance offering.

Gerry Moxham, chief visionary officer and founder of Click Dealer, highlights the difficulties seen in the market: “Over the years we have constantly been facing an uphill struggle integrating disparate systems. Automotive retail, used car retail and non-used car retail – it is synonymous with multiple systems.

“It is not unusual for some of our dealers, before they use Click Dealer, to have multiple different systems to do a transaction from end to end. That transaction would be acquiring the vehicle from a source all the way through its funding, preparation and advertising for retail, through to the actual retail event and the handover of the vehicle to the client.”

Having to jump through the different hoops of each channel has been a source of frustration for dealers, according to Moxham, who wants the new platform to help remove those frustrations.

“Online selling has started to interrupt the sector, so for a vendor like ourselves that has really focused on improving our dealerships performance, we don’t just want to rent someone some tech and walk away. We are into making that dealership perform better,” he explains.

Moxham also says Click Dealer’s relationship with V12 is gaining strength, and is proud to be a part of the joint venture. “Click is very proud of the fact we have got this relationship and we have been working together now for several months, and it’s a relationship that’s gaining strength.”

Clickstock

The new platform, ClickStock, offers dealers access to thousands of used vehicles for sale from independent auction companies. They can source vehicles at all participating auctions, with pre-sale and buy-now stock which is visible to bid on at all times.

Once the vehicle sits with the Click Dealer platform, dealers can upload wholesale stock into their own website for sale to consumers, supported by imagery and descriptions.

V12 has also launched a new trade and forecourt wholesale stock funding plan for part exchange and trade source vehicles. It provides a single-funded value ceiling of £50,000 for independent dealers and £65,000 for franchised dealers on 120-day funding terms.

When a dealer buys a used vehicle via the ClickStock portal, a part exchange from a consumer or a vehicle from the trade, is electronically transferred into the Click Dealer platform with one click. These vehicles can then be funded via V12 Vehicle Finance’s range of wholesale stock funding options.

David Mercer, managing director at V12 Vehicle Finance, says: “Our partnership began by looking at how we could integrate Click Dealer platform processes and systems with our stock funding and consumer finance proposition. Our joint vision is to take friction out of all dealer processes to provide confidence and value to dealers, as well as benefit the consumer customer journey.

“By making it easy for the dealer to do business with us, we will gain scale faster but we will also have better engagement with dealers overall.”

Mercer adds that the platform looks to enable dealers to run their business from one platform, without needing multiple usernames and passwords for different sites.

“It’s that ease-of-navigation and that ease-of-use piece that we are really achieving here, and by doing that we create very strong relationships with dealers because they like to do things that work easily.”

by Gerry Moxham and David Mercer

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