Motor finance provider Black Horse has signed an exclusive advertisement agreement with CAP Automotive’s consumer-facing website.

Under to the deal, Black Horse will occupy the prime advertising space on CAP’s new mobile consumer car valuation and motoring website.

According to Black Horse, the decision to secure prime advertising space on CAP’s webste will allow it to "better understand consumer mobile use in the car buying process", while providing customers with information on the value of vehicles ahead of their visit to one of the company’s 4,500 dealerships.

Kevin Dunne, head of distribution development at the car finance provider, said: "Consumers increasingly make use of smart phones to obtain information, and Black Horse has recognised this shift and is now looking to deploy easy-to-use content that meets such evolving needs.

"Utilising the premium advertising space on CAP’s new mobile-optimised site, coupled with an optimised-for-mobile Dealer Locator tool, will ensure mobile users can find a Black Horse dealer wherever and whenever is convenient," he added.

Mobile traffic to the website, launched just seven months ago, is expected to surpass the 100,000 monthly visitor mark by late spring this year, according to CAP.

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Ben Maguire, head of consumer services at CAP Automotive, said the website was "delighted" by the partnership: "Black Horse is a premier operator in motor finance and its decision to engage with us on the launch of our mobile-enabled site is a real vote of confidence in CAP’s ability to reach the consumer audience."

The online service launched its consumer-facing website in 2013, including free valuations and a "Total Cost of Motoring" tool allowing motorists to calculate the long-term implications of finance on a vehicle.

"The success of our consumer information offering will ultimately be measured by how successfully we drive more business to dealerships," he continued, "The number of genuine car sales leads we are already generating suggests we have tapped into a very rich source of opportunities to increase business for our clients."