Alphabet, BMW Group’s car and van commercial leasing division, has appointed a head of remarketing for the UK.
Sacha Imamkhan has joined in from Alphabet’s headquarters in Munich, where she had been project manager for new markets since 2015.
She has covered a number of positions within BMW Group’s financial services division, as well as within ING Lease. She played a key role in the integration of the Dutch group’s car leasing business into Alphabet following its €637m (£563m at the time) acquisition in 2011.
In her new role, she will oversee the de-fleeting and remarketing of all of Alphabet UK’s vehicles, heading a 15-strong team in Farnborough. She will report to Alphabet’s UK chief operating officer, Nigel Fletcher.
Fletcher said: “We’re delighted that we have been able to recruit Sacha from Alphabet International. She brings a strategic perspective from her role in our headquarters, as well as an operational understanding from hands-on involvement in the establishment of new Alphabet markets around the world.
“Sacha understands the vital role that remarketing operations play in the commercial performance and development of a leasing and mobility business.”
Imamkhan said: “My key challenge is how to make an already successful remarketing operation even better, by exploring different ways of selling vehicles and finding new routes to market. Of course this has to take into account our customers’ requirements and expectations, as well as the types of vehicles we are bringing to the ‘second use’ market.
“At the same time, I will take the lead on a series of digitalisation initiatives in the Operations area, part of a process of digital transformation that is taking place across the Alphabet business.”
Alphabet and BMW signed a de-fleeting agreement with British Car Auctions (BCA) in July, which the companies said would cover 90% of their vehicles.
Alphabet has been expanding rapidly to new markets over the past year, mostly in partnership with local players, including Ireland, Portugal and Serbia.
The company also entered China’s fast-growing leasing market at the beginning of 2017.