Markus Deusing has been appointed as chief executive officer of Alphabet International, effective from 1 January 2022.
Deusing will succeed Marco Lessacher, who will take on responsibility for the global sales activities of BMW Group Financial Services as the new vice president customer, brand and sales.
As chief executive, Deusing will become Alphabet’s most senior representative in Europe and lead the B2B business, including both small and medium enterprises, as well as international corporate customers.
“I am really looking forward to my new role”, said Deusing. “The industry is currently in a major change process – and change is an essential part of Alphabet’s DNA – which makes it even more exciting. With a strong team and a clear strategy, we help our customers build a better future of mobility”.
Deusing started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his role as CCO, Deusing has significantly driven forward sustainability and digitalisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period. This is alongside his strategic coordination and development of all Alphabet markets across the business. Markus brings to the role his extensive experience in sales development, innovation, mobility and product management, as well as knowledge of marketing and communication functions from various business areas.
The former CEO of Alphabet International, Marco Lessacher, steps up to become Vice President Customer, Brand and Sales for BMW Group Financial Services worldwide.
The personnel change follows the incremental strategic realignment at BMW Group Financial Services to strengthen the company’s position as a future-oriented leader in the fast-changing leasing and mobility services industry.
In September last year, Alphabet (GB) and BMW Financial Services (GB) has confirmed a series of leadership changes, including BMW Financial Services (GB) chief executive Mike Dennett will assume the role of chief executive for Alphabet in the UK, effective from 1 January 2022.