Passenger vehicle manufacturer Audi has registered an 82% increase in visits to its web site following the launch of a series of videos providing information on car finance options.

Produced by the manufacturer’s partner agency Key Parker, the three videos explain Audi’s PCP, CH and HP payment products, according to reports by marketing website The Drum.

Nigel Bromley, client services director at Key Parker, said finance is often the ‘slightly dull’ part of buying a car: "It’s double maths for customers. We set out to explain the concepts behind the products in a way that would give Audi customers confidence in their own understanding."

Natalie Taylor of Audi Finance said: "We set out to demystify finance, and to help our prospects feel more confident about selecting the product that best suits their circumstances.

"Encouragingly our research has shown us that 76% of potential customers say the films make them more likely to choose one of our products," she added.

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By GlobalData