estate car can help the fleet manager not just at remarketing time,
but also when making decisions on the front-end purchase. What this
means is making estates as appealing as possible, particularly if
you are running volume rather than premium models.
So what are the issues of putting estates on the fleet? It is a
more restricted target market – around 7 per cent of cars on UK
roads are estates. However, premium models are always much
sought-after, if they have the right combination of colour and
specification. However, one simple piece of advice is to avoid
having large volumes of similar models hit the used market at the
same time, particularly low-spec examples.
There is a lingering perception of the estate as just a working
tool rather than a flexible and useful family car. The
bigger-engined examples are also popular with caravan owners, who
need the torque and pulling power as well as the extra space.
High-spec premium models are popular with well-heeled family
buyers as they make a statement as well as being eminently
practical, and could make a real resurgence with the pressure being
experienced in the large 4×4 market.
Colour is very important. Buyers do not like obvious corporate
or utilitarian colours so if livery is needed, we would suggest
looking at vinyl logos or wrapping over a good base metallic
colour.
Base-specification models are hard to place whatever the bodyshape.
As a bare minimum these days used buyers expect air-conditioning,
electric windows and a CD/radio player, so make that your lowest
benchmark.
On premium models, really go for the bells and whistles: full-,
not half-leather interior, heated seats with memory, satnav,
climate control, mp3 connectivity. For user/choosers, be very
careful with the driver who blows all the budget to upgrade the
badge on the bonnet, but then can’t afford anything but basic spec
across the rest of the car – at remarketing time you are better off
with a high-spec volume model than a low-spec premium.
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By GlobalDataPresentation is very important because estates are seen as
working cars. Consider repairing any damage as that will put buyers
off, and make sure the car is offered with a full service
history.
Simon Henstock, UK operations director, BCA
0505 | Audi A4 Avant 20 TDI 140 S Line M/Tronic estate, diesel | 81K | £11,450 |
0606 | Audi A6 Avant 20 TDI SE estate, 5drs, manual diesel | 47K | £13,050 |
0404 | BMW 320D 20 ES 150 BHP Touring estate, diesel | 73K | £6,750 |
0606 | BMW 520D 20 SE estate, 5drs, manual diesel | 32K | £16,200 |
0404 | Citroen C5 20 HDI 110 VTR estate, diesel | 79K | £3,175 |
0707 | Ford Focus 20 Ghia estate, 5drs, automatic, petrol | 6K | £9,700 |
0606 | Honda Accord 22 I-CTDI EX Tourer estate, manual diesel | 48K | £10,100 |
0505 | Ford Mondeo 20 Ghia TDCI (130PS) (6) estate, diesel | 101K | £4,150 |
0404 | Jaguar X-Type 20 D Sport estate, manual diesel | 99K | £5,200 |
0505 | Mercedes C220 21 CDI AG SE estate auto/manual mode, diesel | 55K | £10,950 |
0757 | Mini Cooper Clubman 16 S estate, 5drs, manual petrol | 5K | £16,375 |
0757 | Peugeot 207 SW 14 VTI S estate, manual petrol | 15K | £7,900 |
0554 | Peugeot 407 SW 16 HDI 110 SE estate, manual diesel | 77K | £4,600 |
0404 | Renault Laguna 19 Initiale DCI Sport Tourer estate, diesel | 78K | £3,750 |
0606 | Saab 9-3 Sportwagon 19 TID 150 Vector Sport estate, diesel | 47K | £9,000 |
0404 | Vauxhall Vectra 20 DTI LS estate, 5drs, manual diesel | 88K | £3,029 |
0454 | VW Passat 19 TDI PD 100 Trendline estate, manual diesel | 91K | £4,400 |
0505 | Volvo V50 20 D SE Estate, 5drs, manual diesel | 63K | £7,700 |
Source: BCA Auction View |
FLEET VEHICLES: RESIDUAL VALUES |
||||
July 2008 (£) | ||||
1 year old (20,000 miles) |
2 years old (40,000 miles) |
|||
June 07 | July 08 | June 07 | July 08 | |
Ford: New Focus 1.6 Zetec 5dr/ Focus 1.6 Zetec 5dr |
6600 | 6300 | 5400 | 5200 |
Mondeo 1.8 LX 5dr A/C | 6500 | 6250 | 5250 | 5000 |
Galaxy 2.0 Zetec/Galaxy 2.3 Zetec | 12750 | 12250 | 7200 | 6900 |
Land Rover: Disc Diesel 2.7 V6 SE Auto | 25500 | 24000 | 20000 | 19000 |
Vauxhall: Corsa 1.2I Design | 4750 | 4500 | 3850 | 3700 |
Astra 1.6 Club 5dr | 6000 | 5800 | 5000 | 4800 |
New Vectra 1.8 Club | 7400 | 7000 | 4850 | 4600 |
Citroën: C5 2.0 HDI Estate VTR | 9200 | 8800 | 7250 | 7000 |
Peugeot: 307 1.6 S A/C 5dr | 6000 | 5800 | 5000 | 4800 |
Peugeot 407 S 1.8 | 6400 | 6200 | 5300 | 5100 |
BMW: New 325 SE Auto | 17600 | 17000 | 14300 | 14000 |
Mercedes: C200k Elegance Auto | 13600 | 12750 | 11300 | 10800 |
Audi: A4 2.0 SE | 14000 | 13250 | 11400 | 11000 |
Source: British Car Auctions |
Motor Finance Issue: 45 – July 08
Published for the web: July 28 08 9:42
Last Updated: July 28 08 12:23