The mobile phone firm Nokia has chosen a
72-strong fleet of Fiat 500 superminis for a new promotional
campaign.

Nokia opted for the Fiat 500

 

The vehicles will be used by student “brand ambassadors” in 18
key cities, who are tasked with travelling to “streets, parks,
beaches and parties, to help the public unlock the full potential
from their [Nokia] phones”, Fiat said.

The fleet of 500s will be run on contract hire for between three
to six months, with finance arrangements made through Fiat Group
Automobiles Financial Services.

What Car? named the 500 its Green Supermini of the year at its
recent awards, and the model is in addition the Car of the Year
2008. Fiat said Nokia had chosen the 500 as it fitted the mobile
phone manufacturer’s brief for “a great looking car that fitted
Nokia’s youthful brand image”.

Fiat Auto Financial Services’ business finance manager David
Joyce said: “This business win is typical of the fleet interest
being shown in the Fiat 500 right now by companies large and
small.
“The retro-styling of the new 500, which has already captured the
public’s imagination, is now filtering through to fleet users.”

Fiat claimed that the 500 also had strong appeal to fleet buyers
on the residual front, with a typical retained value of 47 per cent
after three years for the entry-level 500 1.2 Pop
variant.