A range of RAC-branded added value products is to be made available to Santander Consumer Finance dealers, following a successful trial period.

Following the introduction of warranties under the RAC brand to the Santander dealer base in 2011 and the provision of insurance cover in Santander’s 3,000 dealer partners, four new RAC products will now be promoted through the Spanish bank’s UK motor finance lending arm.

Together, RAC Tyre and Alloy Wheel Insurance, MOT Test Insurance, Smart Insurance and Liquid Armour Paint and Interior Protection will, according to Andy Green, marketing director at Santander Consumer Finance, "provide a market leading added value portfolio".

The four products will be available to dealers through a single IT platform and will, according to a statement from both companies, "drive extra revenue for dealers".

Insuring retention

Santander added it has been keen in recent years to improve aftersales and customer retention through, and at, dealerships with warranties and service plans.

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"Our sales force have all been trained by our Development Academy to work with dealers in order to build these new products into their sales processes in a manner that will help maximise incremental profit," added Green.

Insurance offerings through dealer networks have been prominent among motor finance providers in 2012 with fellow bank subsidiary lender Black Horse launching a repair cover product with Aviva.

Meanwhile, Volkswagen Financial Services has partnered with Allianz SE internationally and Renault-Nissan UK captive RCI Financial Services has taken on management of the French marque’s relationship with insurance provider Equity Insurance Partnerships.

richard.brown@timetric.com