Bernard Silverstone, who joined Ford Financial
Britain in 1979 as a truck-financing representative, has been
appointed chief operating officer of the Ford Motor Credit
Company.
Silverstone will be responsible for marketing,
sales and brand, business centre operations, quality and process
management, and insurance operations in North America, Latin
America, Europe, Asia Pacific and Africa.
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The new role, effective 1 January 2012, is the
latest in a 32-year rise through the finance arm of the
manufacturing giant for Silverstone, who progressed from field
representative work to manager of the UK southern region at Ford
Financial.
In 1989 Silverstone made his first move to
Ford in the US as manager of international financing operations
analysis.
From there, Silverstone became president of
Asia-Pacific credit operations and managing director of Ford
Financial Australia, before returning to the US as vice president
of marketing for Ford Financial North America, then regional
president of Ford Credit Asia Pacific Credit Operations.
Silverstone returned to the UK in 2000 as
executive director of marketing, sales and strategy for Ford
Financial Europe and was responsible for the company’s operations
in 17 European markets as executive director for European sales
operations.
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By GlobalDataSilverstone became director of Ford Credit
Europe Bank PLC in 2001, where he was also chairman from 2006 to
2010.
richard.brown@vrlfinancialnews.com
