Suzuki has recorded a bump in PCP sales on motorcycles, citing demonstrable ‘affordability’ as the contributing factor.

Promoting the bike manufacturer’s recently launched online finance calculator, Suzuki has offered the example of a V-Storm 650 purchased on Suzuki Rider Plan, its PCP offering operated by Close Motor Finance, with a £1,500 deposit, which would work out at £112.02 a month for 34 months.

Access deeper industry intelligence

Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.

Find out more

The balloon payment would be £2,677.50 and the APR Representative comes to 8.9%. If combined with the brand’s £800 cash back offer as a deposit, the monthly rate would drop to £99.55 a month over 35 months.

‘Preconceived’

Paul de Lusignan, general manager at Suzuki GB Motorcycle Sales & Marketing, said the calculator would challenge "preconceived views on finance deals".

"APR is the main figure many consider, but in reality it’s the affordability that truly matters to customers," he said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

"While you can select a conventional hire purchase deal, we are seeing more riders choose PCP deals, simply because it offers them greater affordability and the ability to change their machines more regularly, whilst fully aware of the overall costs."

richard.brown@timetric.com