Japanese carmaker Subaru has posted a
year-on-year rise in sales of 86.6% for February, with a slight
increase in finance written.
According to figures from the Society of Motor
Manufacturers and Traders the rise in new registrations for Subaru
over the same period, was 85.54%, with the marque selling 154 new
cars.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
Subaru attributes the increase in sales to the
popularity of the new XV model and the Everything Taken Care Of
aftersales package.
Of all Subarus sold in February, approximately
one-fifth were sold through finance, “marginally up on last year”,
according to a company spokeswoman.
With the XV featuring “highly” in the increase
in sales, particularly to the customer demographic which Subaru
identifies as purchasing through finance packages, the company
expects finance partner Black Horse to see an increase in business
throughout the year.
Subaru also saw a 23.76% rise in new sales for
January, year-on-year, selling 224 vehicles and the good start to
the year for the carmaker will be a tonic following 2011’s fall in
new registrations by 32.41%.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDatarichard.brown@vrlfinancialnews.com
