Lombard, the UK’s largest asset finance
company, is to sponsor the annual dinner of the Society of Motor
Manufacturers and Traders (SMMT) on 22 November, as part of a
campaign to increase its profile as a lender among UK
businesses.
While Lombard is a provider of stocking
finance to the car retail industry, this is not the primary message
the company wants to put across by putting its name behind the SMMT
dinner.
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A spokesperson explained that the decision had
been made instead to reinforce its position as an asset finance
lender to the commercial transportation sector, a role it has
filled since it started life as the North Central Wagon Company in
1861.
“Lombard’s affiliation with the SMMT supports
our recognition of the importance of providing more information
about what asset finance is and the benefits that it can offer
businesses of any size within transportation and
manufacturing.”
“Raising Lombard’s profile within the
wholesale stocking finance arena would be an additional benefit,”
they added.
The spokesperson also confirmed that Lombard had no plans to
return to the retail motor finance sector to complement its
wholesale offering to dealers.
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By GlobalData“Lombard’s core business strategy does not include a return to
the retail market. Our wholesale stocking finance is not linked to
reciprocal business with dealer groups.”
