Alphera Financial Services is to provide both
retail and wholesale finance to Husqvarna Motorcycles, a subsidiary
brand of the BMW group, in the UK.
To mark the start of the relationship, Alphera
and Husqvarna are launching a low-rate Hire Purchase campaign for
the brand’s motorcycles, offering 2 percent APR on three models;
the SMR511, SMR630 and TE630.
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Husqvarna Motorcycles delivered 1,940
motorcycles to customers worldwide in the first quarter of 2011, an
increase of 18.3 percent on the volume delivered during the same
period last year.
The brand is expecting considerable growth in
the next year, an aim shared by Alphera managing director Spencer
Halil.
“Alphera’s track record of strength in
adapting products to suit the needs of different markets, and our
sustainable growth ethos make us the perfect partner for Husqvarna,
who have the same drive and ambitions in their market.” Halil
commented.
Massimo Granata, Husqvarna UK’s General
Manager, said that Alphera’s emphasis on “personal service and
commitment to customers” made the lender a good fit for
partnership.
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