UK independent dealer Hatfields Group has renewed its remarketing contract with Aston Barclay, placing a greater emphasis on its digital capabilities.
The renewed partnership enables Hatfields to develop a digital solution through Aston Barclay’s Cascade digital platform. The aim of the online service is to ‘connect customers to cars’ through digital and physical remarketing channels.
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Hatfields will utilise the technology to improve the dealer used vehicle journey across all stages of its retail, sourcing and used vehicle disposal process.
Also as part of the contact, Hatfields will commit to weekly dealer sales at Aston Barclay’s Prees Heath site for a further 24 months, totalling more than 5,000 vehicles.
“We have been delighted with the results achieved by Aston Barclay to date with our physical auction programme helping speed up the sale of other franchise vehicles,” said Gareth Williams, managing director of Hatfields Group.
“Aston Barclay Prees Heath has helped support the continued growth of our group used car business and we are already taking steps to explore the opportunities presented by its digital solutions proposition.”
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By GlobalDataNeil Hodson, Aston Barclay’s chief executive officer, said: “It’s great to build on our strong relationship with Hatfields Group and to look at rolling out a series of joined up digital remarketing initiatives. This will give Hatfields one of the most advanced remarketing strategies of any dealer group in the country.”
Earlier this year, Aston Barclay announced the launch of its online used vehicle trading platform, e-Xchange.
A number of vendors have already signed up to e-Xchange, including north western-based dealer group Lindop Toyota, Essex-based Quest Motor Group, west midlands-based group Greenhous and Imperial Commercials. Daimler and The Car Buying Group are also using the service for their ex-lease vehicles.
Daren Wiseman, digital strategy director at Aston Barclay, said: “During testing we have had very positive feedback, particularly from vendors who have a variety of used stock coming to the market weekly, but aren’t sure which disposal channel works for each vehicle to deliver a swift sale.”
