Specialist Motor Finance (SMF) has appointed Jimmy McGuire as national sales director.
McGuire brings more than 20 years’ experience within the motor trade and financing industry to the role. Prior to joining SMF, McGuire was national sales manager for Advantage Finance which provides motor dealers with an alternative lending source.
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He joined Advantage as a key account manager 13 years ago, and prior to that was involved with major motor retailers including Volvo and Honda dealerships.
In his role of national sales director at SMF, McGuire will provide support for existing SMF brokers, and help them to maximise their earnings from the company’s lending products. He will also be advising other brokerage firms on how they can more effectively assist credit-challenged private car buyers.
David Challinor, SMF managing director, said he was delighted that customers would now be able to benefit from the skills and expertise of a senior-level finance industry professional. Mr McGuire, he added, was joining SMF at an especially exciting time as the company continued to cement its reputation as a leading provider of non-standard lending.
Earlier this year, SMF launched a customer application platform, which has reduced its online credit decision times to less than 10 seconds.
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By GlobalDataLaunched in collaboration with auto-decision software firm LendingMetrics, the system is designed to enable brokers to reach out to a wider sector of borrowings while ensuring customer affordability.
Challinor said: “Many brokers now require a sub-ten second response from their panels of lenders, and an easy way to achieve this is to guess affordability from a historic credit score.”
