Leasing.com has partnered with the automotive publisher Dennis Publishing, to reach new audiences and accelerate growth in the new car leasing space.
Leasing.com will integrate its brand into selected Dennis Publishing automotive publications, including providing Auto Express and Carbuyer audiences with leasing offers.
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A leasing section will also be launched on BuyaCar.co.uk, providing users with a new marketplace to order, buy or lease a new car.
The partnership’s offering tracks the increasing demand for Personal Contract Hire (PCH), commonly known as car leasing, which is the fastest growing new car finance product according to Finance & Leasing Association data.
Dave Timmis, managing director at Leasing.com, said: “It’s a big opportunity for us to work together to reach new audiences and satisfy the increased demand for car leasing – today’s generation of motorists increasingly recognise the benefit of leasing rather than permanently purchasing a used or new vehicle.”
Ben Caspary, automotive demand generation director at Dennis Publishing, added: “Automotive consumers have many options available to them, so we are delighted to have partnered with Leasing.com to help meet growing consumer demand for leasing.
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By GlobalData“Leasing.com has a comprehensive offering and a long history of helping consumers who lease cars, so it felt only right to partner across our Dennis automotive portfolio. Leasing is a key part of our strategy to offer car buyers the complete toolkit for buying and owning their cars, now and in the future.”
