Online car marketplace heycar is driving £40m-worth of sales a month to its dealer partners, 12 months after launching in the UK market.
The online platform now has more than 150,000 cars listed on the site, with 20m website views since its launch on 14 August 2019.
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Mat Moakes, chief executive of heycar, said: “Our focus in our first year has been on gaining scale, showing that we’re different and setting out our commitment to supporting the industry on its digital journey.
“We take immense pride in having become a truly meaningful source of lead generation for our partners in just twelve months.
“And it’s only the beginning: We’re laser-focussed on optimising our proposition and experience for both customers and dealers, getting deeper into the buying journey, to provide the shot of adrenaline this sector is crying out for.”
To give its customers further control of the online car-buying journey, heycar has adopted a partnership strategy that has seen it team up with automotive technology supplier SilverBullet. It allows customers to complete their part-exchange and finance arrangements from their computer.
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By GlobalDataMoakes continued: “We knew that from the outset we’d have to think differently about how we build rapid scale for the immediate and long term.
“As we approach our first year we’ve shown we can drive quality customer leads at attractive volumes to our dealer audience. So as car-buyers become more familiar with the brand and come to us for an all-round better car-buying experience we expect to end 2020 as a key player in the industry.
“Engagement and feedback from the industry is going from strength to strength and our dealer network continues to grow, providing car-buyers with an extensive offering of high quality stock to choose from.
“Dealers are recognising the benefits of another lead generation provider in the market and have been impressed in how helpful our finance and e-commerce partnerships are in attracting customers.”
