Online broker CarFinance 247 has updated its logo and website as it prepares for 2017.

Changes to the website include a new look; a refreshed members area, where approved customers are able to search from over 110,000 vehicles advertised by dealers; as well as a new blog called #CarTorque.

Managing director Reg Rix said: “It’s been an incredible journey over the past 10 years. The new look reflects our evolution and marks the start of an exciting new chapter with regards our future direction.    

“As well as major changes to the customer experience and user journey, internally we have also launched Academy 247 to help nurture staff development.”

Louis Rix, who heads up CarFinance 247’s marketing operations, said: “We have reinvested in the business on the back of a phenomenal couple of years and completely overhauled our marketing, most significantly to the hub of our operation – the website – to capitalise on the traffic we’re now achieving and the fact that brand awareness is at an all-time high. 

“Many of the changes are about communicating with customers on their terms, and we are working hand-in-hand with industry regulatory bodies to not only achieve industry best-practice but set new standards with regards to compliance.

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