An independent lender based
in Cumbria has embarked on a programme of sales expansion, after
experiencing a drastic reduction in competition in its immediate

According to H&H
Borderway Finance (HHBF), the past decade has seen all the major
national finance companies close their offices in Cumbria and south
west Scotland, leaving the company as Cumbria’s only local motor
finance provider.

Now HHBF intends to pick up
increased market share within its territory, as well as forge more
links with dealers further afield.

The Carlisle-based company
has signalled its intention of sticking with its local market by
investing £100,000 on Vienna, a new proposal and administration
system from Oyster Bay Systems in Swansea.

The system allows authorised
introducers to make finance applications via a web-based dealer

Proposals can then be
monitored and, upon acceptance, the finance documents are
downloaded by the supplier.

HHBF managing director David
Carruthers said: “The technology was successfully piloted before it
was introduced to all of our existing motor dealers.

“We have already seen a
significant uptake, with 50% of new proposals coming via the

“With a faster and more
efficient proposal process we are now able to expand our business
into additional geographical areas and create new

HHBF provides funding for new and used motor vehicles,
light commercial vehicles, caravans and motor cycles, for
individual and business use.