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November 3, 2020

Aston Barclay rolls out tiered buyer fee structure

By Hannah Wright

Aston Barclay has launched a new tiered buyer fee structure in attempts to add further transparency to its dealer buyer fees.

Within the structure, the more cars purchased by dealers, the greater the benefit from reduced fees. When compared with its two largest competitors, Aston Barclay will offer savings of up to 7%.

The new structure aims to provide “total transparency, and rewards those dealers that are buying more cars with lower fees,” said Martin Potter, managing director of Aston Barclay’s customer division.

Potter said: “We aim to provide the best value possible value for dealers when buying cars in the wholesale market, particularly during these uncertain times.”

The vehicle remarketing firm has also promised to never sell used cars to consumers in competition with its dealer customers.

“Dealers can rest assured we will never sell used cars to consumers in direct competition with our dealers. We will always be a trusted remarketing partner that provides dealers with access to the best cross section of wholesale car and van stock. Our recent buyer fees announcement has further reinforced our position in the market,” he continued.

This particular promise follows the recent launch of a major new brand by a competitor, which sees it competing with its dealer customers to sell used cars directly to the consumer.

Aston Barclay were quick to reassure the market that it has no such plans to launch a similar proposition, continuing to support its dealer customers through the provision of wholesale stock.

Concerning the timing of the changes, Potter continued: “This comes at a time when we have reverted back to our Covid-19 digital auction programme which means dealers are only allowed on site as part of our appointment collection service,”

In light of an oncoming second lockdown, the firm has announced the continuation of its full digital car and van sales programme from Thursday. All six physical auctions will also be closed for physical viewings from Wednesday evening.

Alongside closures, Aston Barclay will reintroduce its Covid-safe car collection appointment service from its six physical sites as well as continue with its own collection and delivery service.

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