Fleet Evolution, EV leasing and salary sacrifice provider, has launched a specialist fleet management division, Mercia Fleet Management.

Mercia Fleet Management will offer a range of fleet management services, including fleet policy provision, vehicle acquisition advice, licence checking, risk management, fleet service scheduling, vehicle logistics and daily rental, plus wider mobility services.

It will focus on three key areas – vehicles for care providers, SMEs, and grey fleet operators, which are companies where employees use private vehicles for company business.

“Through Mercia Fleet Management we will be providing what are seen as standard fleet management services – but with a personal twist,” said Andrew Leech, managing director at Fleet Evolution and head of the new fleet management division.

“Many conventional fleet management companies are very volume focused and are keen to offer minimal level services in return for large numbers of vehicles at low cost.

“Our approach is different. We provide high levels of personalised customer service where the needs of the customer are the first things that we consider, rather than simply ticking boxes and providing basic levels of service,” he said.

Leech said the name – Mercia Fleet Management – reflected the fact that the company would be focused on the Midlands, where it was founded.

“Mercia was the historical name for Middle England where our main focus will be with the new division, as we believe this will help us offer a higher level of customer service,” he added.

Leech continued: “The new division has been borne out of demand from existing salary sacrifice clients who want deeper levels of customer service.

“One of our core objectives will be to provide savings for our clients. For example, allowing employees to make long journeys in their own vehicles and then reimbursing them at 45p per mile may be less cost effective than hiring a brand-new vehicle for the day – which will have lower duty of care risks into the bargain.”