Manheim has revealed it will be hosting a five-day auction event in cooperation with Marshall Motor Group, putting 1,000 of its vehicles under the hammer.
The event will begin with a 500-strong auction at Manheim Bristol on Monday 8 April, followed by auctions in Northampton, Wimbledon, Colchester, as well as online.
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“Partnering with Manheim to offer large volumes of stock in a week-long event has proved a highly effective remarketing strategy for us,” said Jon Head, commercial director for Marshall Motor Group. “There is always an air of anticipation in the build up to the event, and the quantity and quality of stock on offer attracts strong buyer interest throughout the week.”
Manheim held a similar event last October, which attracted 2,000 registered buyers and achieved a combined sales value of £4.1m.
Peter Bell, managing director of Manheim, added: ““We enjoy working with our vendors to market their stock in the most effective way.
“Marshall Motor Group holds a successful weekly auction programme at Manheim, and events like this give us the opportunity to boost buyer engagement even further by promoting additional volume.”
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By GlobalDataIn February, Manheim renewed its partnership with the Hendy Group, enabling 32,000 cars and LCVs to pass through its lanes over a four year period. The new deals marked the renewal of a successful 17 year partnership.
James Leese, group sales director at Manheim, said: “This is an exciting time of growth for Hendy Group, and we look forward to providing them with the expertise and service they need to ensure their remarketing programme continues to go from strength to strength.”
“2019 is also shaping up to be a great year for Manheim as we focus on developing our vehicle services and logistics businesses so we can continue to meet the growing needs of our customers.”
