The falling value of the pound has boosted the volume of UK-advertised cars being purchased from European customers, according to Motors.co.uk.
Since the UK’s referendum on EU membership on 23 June, the pound has fallen from €1.30 to €1.11 at the time of writing.
Go deeper with GlobalData
The online car retailer stated that since the descent began, traffic from European countries with right-hand drive increased significantly.
Motors.co.uk said that searches from Ireland had risen 151% year on year in October, compared to just 18% for the UK. Visits to the site from Cyprus and Malta rose 117% and 43% respectively for the same period.
Motors.co.uk stated that the Irish results mirror the effect on the high street, in which Northern Ireland has reported received a boost in consumers crossing the border from the Republic to shop, with one shopping centre reporting a 65% increase.
Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk said: “It stands to reason that the savings on even more expensive goods such as cars could be even greater – encouraging more European consumers to spend in the UK.
“Although not our core audience, it is clear from our data that there is an increased dealer opportunity within other right-hand drive European markets.”
