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February 22, 2012updated 12 Apr 2017 11:47am

New Alphera boss – ‘huge opportunities’ in UK

Andy Gruber has moved from BMW Group Financial Services in Germany to become the director of Alphera Financial Services. The move from Munich to Hook, Hampshire, is a return for Gruber who began his career there as a BMW management trainee in 1999. Grubers previous roles at BMW have included responsibility for strategic steering, then sales and product strategy for the Asia-Pacific region based in Singapore and then Australia, before becoming head of sales and marketing at the Munich office.

By Richard Irvine-Brown

Andy Gruber has moved from BMW Group Financial Services in Germany to become the director of Alphera Financial Services.

The move from Munich to Hook, Hampshire, is a return for Gruber who began his career there as a BMW management trainee in 1999.

Gruber’s previous roles at BMW have included responsibility for strategic steering, then sales and product strategy for the Asia-Pacific region based in Singapore and then Australia, before becoming head of sales and marketing at the Munich office.

Though owned by BMW Financial Services, Alphera acts as an independent lender and Gruber believes there are “huge opportunities for the brand in the current market”.

Speaking about the strategies for which he will be responsible at Alphera, Gruber said he was “looking forward to bringing these to life over the next couple of months”.

richard.brown@vrlfinancialnews.com

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