has launched as a new motor finance broker.

The company is based online, and seeks to offer car finance to customers from a range of financial histories, including those with County Court Judgement’s (CCJ) and defaults.

Roman Danaev, chief executive officer and founder of said: “Our aim is to help all customers looking to fund a car purchase.”

The loans will be determined based on manual assessments, which Financible sees as key to its focus on sub-prime customers.

“A customer simply applies online, we manually review their application, then match their details to the most suitable lenders,” Danaev continued.

“The manual review of each application ensures that we help each customer…rather than a pure technology-driven service… [which] may lead to an automatic decline.”

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