Fleet operator Ryder has launched a new website, aiming it to be more ‘closely focused’ on its UK customers.

The redesign is touted to be mobile and tablet-friendly, and Ryder claims it was built in order to be more consumer-centric.

Ryder’s site now includes contact forms which cover each of their services, and full integration with customer relationship management software.

The ‘now interactive’ locations page provides directions to Ryder’s sites through desktop and mobile devices, and allows quick calls to a location.

Ryder hopes that a new focus on ‘impactful imagery’ has modernised the look and feel of the website, and helps showcase service-related highlights.

Rob White, sales and marketing director at Ryder, said that the group was now receiving more leads from its website than ever before.

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White said: “Ryder.co.uk was designed with the user’s experience and search engine optimisation in mind and we’ve already seen improvements in terms of organic search visibility.

“The most exciting aspect for Ryder however, is that we are now receiving more leads from the website than ever before.”