Generative AI will impact all areas of the insurance value chain

Leading insurers are at the stage of trialling generative AI. It is a buzzword within the industry and incumbents do not want to be seen to be left behind, but are not fully sure how to integrate the technology successfully. Insurtechs have an easier job transitioning to the technology and are already upgrading chatbots. Industry insiders believe that underwriting and risk profile operations will benefit the most from Gen AI.