Starting today, independent finance house
Duncton will relaunch as Moneybarn, in a move designed to create a
more consumer-focused identity for the lender. 

The non-prime funder, which has been engaged
in a major drive for growth since securing more than £150m in new
funding at the close of last year, sees the brand change as a
necessary step in its ambition to become one of the country’s
larger mainstream finance providers.

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While Moneybarn’s new website features a
prominent interface for online finance applications, the company
says that the increase in direct business that will likely follow
will not reduce its focus on doing business through brokers and
dealers.

Sales and marketing director Shamus Hodgson
commented: “We have developed a consumer-focused brand for an
intermediated market – we want to work with brokers and dealers in
terms of PR and joint branding, and part of that is increasing
customer awareness of the Moneybarn brand, both online and at the
point of sale.”

Hodgson added that a major factor behind the
rebrand – which features a mascot in the form of a stylised barn
owl – is a desire to reduce feelings of stigmatisation among
customers falling outside the prime bracket. 

“We want to bring ourselves, not to mention
the whole non-prime market, into the mainstream.

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“The economy is worsening, and more people are
falling outside the prime space. Our view is that this should not
change the customer experience at all – the only thing that should
change is APR to reflect credit risk. A big problem with selling
non-prime car finance is that many customers feel somehow relegated
or second-best, and this doesn’t need to be the case if they are
given a prime level of engagement and service.”