Approximately one in five people would buy a celebrity’s used car, according to research by Carfinance247.co.uk.
The car and finance website, which returned to brokering in autumn 2012, said 18% of people independently surveyed in March would buy a car second-hand from a celebrity.
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Of those, 26% said they would make such a purchase for the fun of knowing who owned it while 13% thought such a vehicle would come with higher, and more valuable, specifications.
The most likely demographic to buy a celebrity’s unwanted car was those earning £20,000 – £39,999 a year and aged in their 40s.
Emily Henshall, marketing manager at Carfinance247.co.uk said people rarely considered what happened to the old motors of the famous, despite great casual interest over their latest extravagances, but the company’s study "shows there is clearly a market in celebrity second-hand cars".
richard.brown@timetric.com
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