Motors.co.uk, the online car search network owned by Manheim, has become the number one website for advertised cars under three years old, as the number of franchised dealers using their site has increased the number of vehicles to over 260,000 cars.
The numbers of cars advertised climbed by 80,000 after the takeover by remarketing company, Manheim in 2012.
Go deeper with GlobalData
The company also recently launched a ‘What’s Mine Worth’ product on its website, allowing car buyers to get an independent valuation of their existing vehicle and then directing them to a local dealer who will take that vehicle when they look for replacement.
Motors.co.uk has predicted that both services are more likely to be accessed through mobile devices than desktop in 2014, with 59% of visits to their website coming from either phone or tablet devices by the end of the year.
To make the general public more aware of its extra products, Motors.co.uk will be launching a national television advertising campaign in January.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
