Paul Woodhead has become dealer group Swansway’s first group aftersales director.
He has joined from Audi UK, where he had worked since 2006, first as national aftersales manager and then, from 2010, as national sales manager. In total he spent 18 years working for Volkswagen Group UK.
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Outside of this, Woodhead also won the World Sidecar Championships on three occasions, in 2000, 2003 and 2004, with ten time world champion Steve Webster, among a number of other European and British titles.
Swansway group director Peter Smyth said: "This new role is vital to the group in maximising the aftersales opportunities and we are delighted to welcome Paul on board."
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