Alcaline Transport, a Kent-based European haulage operator, has announced a major investment in Webfleet, Bridgestone’s fleet management solution, to boost trailer visibility, improve compliance, and enhance operational efficiency across its 200-trailer network.
The company, known for its time-critical logistics services for the automotive and aviation sectors, including clients such as Rolls-Royce, Jaguar Land Rover, and Aston Martin, chose Webfleet for its integrated platform capabilities and real-time vehicle tracking.
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According to a company press release, the adoption of Webfleet will allow Alcaline to better meet its just-in-time delivery commitments, especially when transporting urgent stock from across Europe to the UK.
“Time really is money when you’re manufacturing cars,” said Andrew Jerome, Transport Manager at Alcaline. “With Webfleet, we can now pinpoint exactly where our trailers are, making us far more agile and responsive to last-minute client demands.”
The Webfleet solution includes truck and trailer tracking, tachograph management, vehicle safety checks, and camera integration, with plans to integrate it further into Alcaline’s routing and scheduling systems.
“We wanted a fully integrated fleet management solution with a single login and interface,” Jerome added. “Webfleet met this demand and much more.”
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Alcaline worked with Fleet Trak, a local fleet technology specialist and Webfleet premium partner, to install the system. Fleet Trak also provided training and ongoing support.
“This is an excellent example of how Webfleet’s investment in technology is delivering value to fleet operators through a single, adaptable platform,” said Jonny Wiggins of Fleet Trak.
Webfleet’s multilingual features are proving vital for Alcaline’s diverse driver base, which includes staff from Spain, Italy, Poland, and Romania.
“If a driver is stopped for a spot check in Italy, Webfleet can automatically provide an infringement letter translated into Italian, which can help avoid fines,” explained Jerome.
The Webfleet driver app also supports digital vehicle safety checks, with alerts routed directly to the workshop team. Additional integrations include axle weighing to detect overloaded trailers and EPBMS to monitor brake performance, keeping Alcaline compliant with the UK’s new DVSA quarterly brake test requirement.
Weekly management information (MI) reports generated by Webfleet highlight anomalies such as above-average fuel usage, helping Jerome’s team quickly address inefficiencies.
“Webfleet is like another team member running in the background, efficient, automated, and error-free,” Jerome noted. “It’s revolutionised the way we do things and helped us deliver even higher standards of customer service.”
