NETSOL Europe has appointed Andy Page as a Senior Sales Consultant, in a move the company says will further strengthen its presence in the European automotive finance and technology market.

With more than three decades of experience across lending, software solutions, and regulated finance, Page brings a “wealth of knowledge” and a proven track record in both traditional and digital finance sectors.

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Page most recently served at Sofico, where he played a key role in sales strategy across the UK. Before that, he spent two decades with Volvo Financial Services, contributing to the company’s success across UK and European markets. Earlier in his career, he worked in asset finance sales at Lloyds Bank.

“Having spent a lot of time over the last few years with some of the world’s largest mobility lease and financial companies, I have a clear vision of where the market is going,” said Page. “I’m incredibly excited to join NETSOL because of its reputation for innovation and excellence.”

His experience aligns well with NETSOL’s core product offering — particularly the company’s flagship Transcend Platform, a unified, AI-powered solution for global asset finance. According to Page, the platform is “truly modular in nature,” enabling customers to adopt digital transformation incrementally, avoiding the high costs and long timelines of full system overhauls.

Jason Hurwitz, Sales Director at NETSOL Europe, called Page’s arrival “another strategic step” in strengthening NETSOL’s client engagement and market position. “His deep industry expertise in lending and his ability to deliver high-value solutions to OEMs and leasing companies will be invaluable,” Hurwitz said.

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Page added that he looks forward to working with NETSOL’s team to help clients drive “efficiency, compliance and growth,” and emphasized the scalability and ready-to-deploy functionality of the Transcend Platform for both fleet and retail financing.

“It’s a great time to be joining the company,” Page noted. “I see my new role as helping further strengthen the brand in the UK.”

Andy Page’s articles in Leasing Life

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