Newbury-based automotive software developer Progress Automotive Solutions has rebranded their digital marketing arm as ‘Responsive Digital.’
Alex Knight, operations manager at Responsive Digital, explained "The reason for our rebrand is two-fold.
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"First, we wanted to move away from the perception that Progress is just a software development company – our digital arm has operated autonomously for several years now, and we felt that the time was right to create a clearer distinction between our aftersales software development and our website and digital marketing operations.
"Secondly, we wanted our business name to more accurately reflect both the latest thinking in website design and architecture, as well as the service we provide to our customers. Responsive sums up both of these perfectly.
The rebrand follows the developer’s move to adopt a ‘Responsive Website Design’ policy to cope with the rise in mobile and tablet web traffic.
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By GlobalData
