The name of the integrated business formed from the merger of the
two major fleet lessors owned by Lloyds Banking Group – Lex and
Lloyds TSB Autolease – has been announced.
Lex Autolease will be the new brand identity for
Lloyds’ fleet management and leasing operation, which, with a fleet
size of over 360,000 vehicles, will be by far the largest fleet
operator in the UK.
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No timetable for the introduction of the new name
has been announced, and the formation of the senior management team
is still underway, although its managing director will be Nigel
Stead, currently MD of Lloyds TSB Autolease.
Stead commented: “It was announced today that
Lloyds TSB Autolease and Lex will come together under the new name
Lex Autolease.
“This name reinforces the strong heritage of both
companies and confirms an ongoing commitment to providing excellent
service to customers.
“The new brand identity is currently under
development. Further news on this, and the integration process will
be shared over the coming months.”
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