DaimlerChrysler AG is no more after a recent Extraordinary
Shareholder’s Meeting in Düsseldorf. Rising from the ashes of the
failed marriage between Daimler and Chrysler are two new entities,
Daimler AG and Chrysler LLC.
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The changes will also affect the companies’ UK arms. As of
November 1 Mercedes-Benz Cars (Mercedes-Benz passenger cars, smart,
Maybach) and Commercial Vehicle (Mercedes-Benz, Mitsubishi Fuso)
will be operated by Mercedes-Benz UK Limited, with the retail
subsidiary to become Mercedes-Benz Retail Group UK Limited.
A new company, Chrysler UK Limited, will take over the
responsibility for the Chrysler, Jeep and Dodge brands.
Similarly, DaimlerChrysler Financial Services UK will become
Mercedes-Benz Financial Services UK Limited, and will also continue
to operate as the exclusive financial services partner for the
Chrysler, Jeep and Dodge brands – although this will not take
effect until April 2008.
DaimlerChrysler Fleet Management will be renamed Daimler
Fleet Management UK Limited and DaimlerChrysler Insurance Services
will become Daimler Insurance Services UK Limited. These changes
will also take effect in April 2008.
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By GlobalDataNo staff cuts or changes of location are envisaged as a result of
the creation of the new entities.
