divisions
Edited press release
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As part of the company’s strategic realignment, the BMW
Group will create two new divisions as of October 1, 2007. The
new division Corporate and Brand Development, will be headed by our
former director of corporate planning, Dr Friedrich Eichiner. The
move underlines the importance of corporate planning, brand
management and strategic implementation at the BMW Group. The
division will also be home to BMW Motorrad, Financial
Services and Softlab. If new business units are created, they
will be assigned to this division.
The second new division will be Purchasing and Supplier Network.
Dr Herbert Diess, up to now in charge of BMW Motorrad, will be head
of this division. This division will primarily be responsible for
lowering material costs, the Group’s major expense factor.
The BMW Group’s basic organisational structure has remained
mostly unchanged since 2000. Due to the new strategy, however,
complexity of tasks is expected to increase considerably. This
means that all divisions will have to shoulder significantly more
challenging workloads. “Strategy implementation requires a
high-performance organisation capable of handling the complexity of
our activities and generating growth,” Dr Norbert Reithofer,
chairman of the board of management of BMW AG, said at a press
conference on Thursday.
In conjunction with implementing the strategy, the BMW Group
decided to make a castling move, with Dr Michael Ganal and Stefan
Krause taking on each other’s current responsibilities as of
October 1. Michael Ganal will be in charge of Finance, while Stefan
Krause will be responsible for Marketing and Sales.
“We want our executives to be global thinkers, highly skilled
and able to apply their expertise in various areas throughout the
Group,” Reithofer said.
“Both colleagues have done an excellent job for years. They are
now going to give fresh input to their new divisions by sharing
their vast experience in leading their respective teams.”
