New fleet sales team at Alfa

Manufacturer Alfa
Romeo is looking to boost the volume of cars it sells to fleets
with the announcement of a new team responsible for sales to
business users.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Access deeper industry intelligence

Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.

Find out more

The new fleet team will be headed up by Nigel Wright as national
sales manager; he previously worked for Mazda and Mitsubishi, as
well as for Alfa Romeo in Australia.

Mandi McGregor, who worked previously for Lex
and VW Group, will be responsible for the northern region and James
Watson, who joins from LeasePlan,
for the south.

The fleet team aims to grow fleet sales by 45 per cent compared
with 2006 next year and to triple fleet sales by 2009, using a
strategy of focusing firstly on the major contract hire companies
and fleet operators with fleets of over 250 vehicles.

Wright said: “We’re planning to seduce drivers away from the
obvious German marques and looking to bring added style to the
corporate car parks of Britain.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

k

l-r: Nigel Wright, Mani McGregor, James Watson