YES
Sophie Grimshaw, BMW Financial Services
Women are not only as capable
of making major financial decisions as men but a lot of the
research out there shows they are generally better at
it.
Go deeper with GlobalData
The stereotypical portrayal
of a woman walking into a dealership is that she won’t be taken
seriously, but today 70% of car buyers are women and car dealers
know this. Women are able, and not afraid, of negotiating a deal;
and are often more cautious and prepared as they have taken the
time to do their research.
BMW Financial Services
recently conducted an independent survey with British car owners
and the results showed that women take almost two months to
consider and research the purchase, as opposed to men who take two
weeks. The same is true of financing. Women can spend up to two
days finding the right deals, compared to just two hours for
men.
Shopping is shopping, and if
women are confident when it comes to finding the best deals, then
why shouldn’t those skills not translate into the car-buying
market?
With a little research, even
those less clued up about PCP or HP can know what to look for and
how to negotiate the best deal. Online information for potential
car buyers may equip even the least confident of consumers. Women
no longer need to walk into a showroom with a man by their
side.
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By GlobalData
YES
Joe Pattinson, BMW
Financial Services
While you are bound to come
across female car fanatics, overall, men are perceived to be far
better equipped to handle the car buying process – where, what and
how to buy.
In a recent survey from BMW
Financial Services, more than a third of British women said they
would dismiss a certain make or model of car if it did not reflect
the right image. As important as the style, colour and feel of a
car is, there are many other significant factors which play a role
in buying the right car. You lose your negotiating power the moment
you become excited or emotionally attached to a vehicle.
I’m the first to admit that
gender roles are increasingly blurred, but, for both men and women
alike, there is nothing wrong with admitting where your weaknesses
are and there’s no harm in turning to the man in your life for
advice.
Studies show women tend to
agree with this sentiment and many feel uncomfortable buying a car
themselves. There are many reports from women saying they are
treated differently by car sales people and often feel taken
advantage of when they enter a dealership alone.
Unfortunately, while we have come a long way, there is
still a perceived gender bias on the garage forecourt. It can’t
hurt to get advice or a second opinion from someone who is
experienced and there is no shame in bringing a man along if that
makes you feel more confident, or indeed believe he can secure the
best deal for you.
