Motor retailer ACF Car Finance has opened a third showroom in Hemel Hempstead, adding to its two sites already situated around London.

This showroom replaces a smaller unit previously in use at Dunstable. With the other locations in Maidstone and Heathrow, ACF said its showrooms are now less than an hour’s drive for all Londoners.

The 12,500 square feet site has an indoor vehicle display area, a customer suite and houses a separately staffed car valeting system with a eco-friendly water cleansing system.

Mark Jones, senior manager of operations at ACF, said the new showroom would address growing demand from customers based in London.

He added customers visit ACF after having being approved for a loan by its parent company The Funding Corporation and the Hemel Hempstead location will result in shorter waiting times for appointments as demand can now be shared across the three London satellite premises.

He said: "This site is just half a mile from the M1, so we also put major areas of population as far away as Leicester within the two hour drive time we know our customers are prepared to make."

The Hemel Hempstead site will offer a range of vehicles including small hatchbacks, mid-range family cars and a selection of prestige models.

Carlisle Baker-Jackson