Subprime hire purchase provider Advantage Finance has asked branding firm PH Media Group to create a series of audio advertisements which will be played to on-hold telephone customers.
The messages will be played when customers are put on hold, transferred or when they call outside of normal business hours and will inform them of products, offers or direct them to Advance Finance’s website.
Go deeper with GlobalData
Access deeper industry intelligence
Experience unmatched clarity with a single platform that combines unique data, AI, and human expertise.
Keith Charlton, compliance director of Advantage Finance, said: "the main driver behind the employment of the on-hold marketing system was a need to increase product awareness and enlighten customers about new promotions.
"Not only is on-hold marketing cost-effective but it also helped Advantage Finance reinforce its brand image and further improve customer service."
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
