BMW’s fleet arm Alphabet has delivered over 1,000 vehicles through its broker programme, Alphabet Partner (AP).
Of the 1,000, less than 5% (49) were electric vehicle, and just under 10% (90) were light commercial vehicles.
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Alphabet’s broker channel was launched at the end of September 2014, and currently involves 34 brokers. These brokers are able to offer contract hire, finance lease, contract purchase, PCP and personal contract hire funding products.
Gavin Davies, head of indirect sales oversees the operation. He said: "Being a newcomer in a well-established marketplace can present its challenges, however, we’ve demonstrated that we are a credible and reputable entrant, who should be taken seriously".
"This is only the start of things to come. This was never a short-term initiative for us; we’ve entered into a three year agreement with our brokers and can only expect the volume of deliveries to continue to grow as the channel matures."
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