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October 7, 2020

One for the road: Alphabet revamps AlphaGuide mobile app

By Hannah Wright

Alphabet has launched the latest version of its AlphaGuide app, hosting a range of self-service features for drivers.

The app, available in 30 European countries, will provide drivers with improved features alongside greater convenience and support during difficult situations.

Alphabet, which manages a fleet of over 138,000 vehicles in the UK and 700,000 worldwide, believes the app will become the central point of all their driver’s mobility needs.

The latest version of AlphaGuide facilitates damage reporting, tyre replacements and service booking whilst also providing a fuel station locator, mileage tracker and a helpline for individual customers.

Markus Deusing, global chief commercial officer at Alphabet, hopes the app will provide drivers with an ‘improved digital experience’, particularly when faced with challenges such as minor accidents or flat tyres.

For their EV fleet, the app features payment activation at charging stations. In AlphaCity markets, the app will double as a car key.

AlphaCity, the firm’s corporate car-sharing solution, represents just one of their ‘innovative mobility products’ available to customers such as Panasonic, Lyreco and McDonalds.

Deusing added: “Back in 2010, we were the first provider in our industry to introduce such an app – and we are continually working to improve and add new features to it.”

In the future, Alphabet aims to digitally support drivers across the whole lease cycle with payment options, order updates, email based log-ins and LCV driver checklists which can be submitted directly to the fleet manager.

The firm will also be incorporating image recognition and machine learning for the development of a feature which will detect issues such as scratches or tyre damage through the smartphone camera.

Last month, Alphabet appointed Chantal Gorman as its chief risk officer. Gorman assumed the role of chief risk officer from Stefan Oswald who has been carrying out the regulatory responsibility for the function, supported by Neal Coleman, head of risk.

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