Auto Trader has announced a new partnership with online car finance broker Car Loan 4U.

The collaboration will allow visitors to the Auto Trader website to search for an instant finance quote tailored to their chosen car model and individual circumstances. Consumers will also be able to submit loan applications through the website and receive a response in less than an hour.

Car Loan 4U said the offer is in response to public demand for instant car finance, after seeing an estimated 60% increase in online searches for car loans in the last 12 months.

James Wilkinson, director of Car Loan 4U said the collaboration with Auto Trader "will enable us to reach a huge number of potential new customers. With the Car Loan 4U solution integrated into Auto Trader, consumers will be able to access an instant direct-to-consumer financing option to help them move forward in the car buying process."

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