AutoProtect Group has appointed Mike Edwards as chief sales and marketing officer, bringing significant automotive experience to the role.
Edwards joins AutoProtect from Pendragon where he worked as head of finance & insurance since August 2017. Prior to that, Edwards worked for 13 years at Mercedes-Benz, most latterly as group finance & insurance manager.
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At AutoProtect, Edwards will lead the corporate sales, strategic account development and marketing functions. He will also head up the group’s partnerships, OEM and integration strategies, as well as DealTrak’s finance lender and broker activities.
Matthew Briggs, group chief executive at AutoProtect Group, said: “The evolution of motor retailing and F&I continues to accelerate, led by digitisation, regulatory change and increasing customer-centricity. We see Mike’s appointment, given his experience, retailing insight and passion for F&I, as a clear statement of our commitment to taking the lead in collaborating and supporting all of our clients across the sector. We are genuinely excited to have him on board.”
Edwards added: “I am delighted to be joining AutoProtect Group at such an exciting time for the group. I have joined a fantastic team with a fantastic proposition that gives AutoProtect Group a real edge in what is a transformative time for our industry.
“I am truly passionate about our industry and we have some amazing people and businesses in our sector. I am really looking forward to engaging with those businesses and working closely with our partners to ensure that we fully support the network by offering a strong proposition across the entire distribution chain.”
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