A Porsche Retail sale at BCA Blackbushe auto auction in January set new records for the vendor, with an entry of 80 vehicles generating proceeds of £1.9m.
Ade Smith, group director for Porsche Retail Group, said: “BCA delivered massive buying power for this record-breaking sale [8 January] and the demand from the buyers at BCA Blackbushe, and online, was exceptional.
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“This new benchmark of £1.9m sale proceeds underlines that a winning combination of high-quality stock and a focused remarketing programme will achieve great results,” he added.
546 online buyers competed via the BC Buyer app and BCA Live Online with a packed auction lane for a selection of luxury cards. Among the strong sellers was the 16/16 registered Porsche Macan 3.0 Diesel sold for £36,000 at 21,000 miles and a 16/16 registered Porsche 911 PDK Auto, sold for £62,200.
In total, 79 vehicles sold for £1.9 million, generating an average value above £25,000 and an average of 99.5% of Cap Clean. Porsche Retail has an exclusive deal with BCA to manage the remarketing of its part-exchange vehicles, with a sale of high-end luxury vehicles at BCA Blackbushe every Wednesday.
Suzanne Spencer, major account manager for the BCA, said: “Our customers know that Porsche Retail offer an exceptional choice of luxury, prestige and performance vehicles and these sales generate a genuine buzz with our buyers. The used car market has started strongly at BCA in 2020 with significant demand for prestige and performance vehicles.”
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By GlobalDataBCA recently recorded record sales above 26,000 in the second week of January, starting from 5 January.
The group staged a full programme of sales across its network, with competition from the BCA Live Online and BCA Buyer app bidders promoting good conversion rates, the group said in a statement.
BCA said it sold over 7,000 vehicles in one day (8 January) for the first time on record at an 86% conversion rate. Auction centres around BCA’s 24 strong UK network reported record results, with BCA Blackbushe – the largest auction centre in Europe – selling a record 1,600-plus vehicles on the day.
