Remarketer BCA Group has revealed plans to release a suite of apps, after it reported a 25% increase in online sales over the last 12 months.
The company also noted it had seen a 60% jump in digital interactions with PBCA from tablets and smartphones.
It attributed the growth in online sales to the increased quality of imagery and descriptions, which helps the confidence of the buyer.
Duncan Gray, BCA Group chief information officer, said: “We are investing to ensure our customers have a seamless experience when dealing with BCA.
“We are working toward our customers managing their relationship with us through a single customer login that is seamless across any device.”
Gray added: “Longer term, our buyers will benefit from greater personalisation. We can use data to drive a more personalised service, akin to the experience you would get on Amazon. This is a much smarter algorithm led approach.”
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